ENGDAWORK FELEKE
About Me – “My Story”
🎨 Meet Engdawork Feleke
Digital Media Designer | Media & Communication Educator | Strategist
I’m Engdawork Feleke—founder of Engdatf Web Design, and a professional with a unique cross-section of talents in digital media, education, branding, and social impact communication.
🧭 My Journey
Originally from Ethiopia, I spent over 14 years in media and communication education, curriculum development, and leadership. As Department Head at Wollo University, I guided academic programs, launched community radio initiatives, and mentored hundreds of students. I also served on the board of Amhara Media Corporation, delivering journalism training, public engagement, and media ethics workshops.
In 2023, I participated in the Edward R. Murrow Program for Journalists, sponsored by the U.S. Department of State—a turning point that deepened my passion for cross-cultural communication and digital transformation.
After relocating to Canada, I earned a Digital Media Web Designer Diploma (with honors) from Canadian Business College, pivoting into a more design-focused career.
💼 What I Do Now
I currently design and execute real-world projects for:
Metus Lykos Debt Law (Canyon Entertainment Group)
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Designed logo, social media profiles, and homepage UX concepts
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Developed AI-backed content and branding strategies
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Delivered SEO-optimized social media assets (LinkedIn, Instagram, X)
SalesEra (Marketing Agency)
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Created published video content, reels, carousels, and flyers
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Produced educational and trend-based digital content using Canva, ChatGPT, Gemini, and ElevenLabs
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Published popular campaigns like “Meta vs Google Ads”, “Startup Outsourcing Guide”, and “The Role of Culture in Marketing”
🧩 My Strengths
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Branding & Visual Communication
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UI/UX and Responsive Web Design
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Digital Storytelling & SEO
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Team Collaboration & Strategic Thinking
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Tools: Adobe Suite, Canva, Figma, WordPress, ChatGPT, Gemini
📌 Why Work With Me
I understand the full journey—from building community impact in Ethiopia to crafting digital identities in Canada. Whether you're a small business, nonprofit, or growing brand, I’ll help you bridge vision with execution.
📬 Ready to Create Something Meaningful?
Let’s build your next campaign, website, or digital story.
Education
2024-2025
Diploma in Digital Media Web Designer
Canadian Business College, Mississauga, Canada
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Gained hands-on experience in web design, UI/UX development, and digital marketing.
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Developed proficiency in Adobe Creative Suite, WordPress, HTML, CSS, and PHP.
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Designed and implemented responsive websites, enhancing both functionality and visual appeal.
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Strengthened problem-solving and project management skills through real-world digital media projects.
2009-2011
Master’s Degree in Journalism and Communications
Addis Ababa University, Addis Ababa, Ethiopia
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Specialized in media research, communication theories, and digital media strategies.
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Conducted in-depth research on journalism ethics, media policy, and the role of media in society.
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Developed strong analytical, critical thinking, and content creation skills.
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Thesis focused on media coverage of socio-political issues, demonstrating expertise in investigative journalism.
2004-2007
Bachelor’s Degree in Journalism and Communications
Bahir Dar University, Bahir Dar, Ethiopia
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Gained foundational knowledge in news writing, multimedia storytelling, and public relations.
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Developed technical proficiency in media production, including audio-visual content creation.
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Participated in campus media initiatives, contributing to student publications and radio programs.
🔹 My Mission
I use my digital media and web design skills to craft solutions that are innovative, functional, and purpose-driven. Drawing from a rich background in education, research, and media leadership, I merge creativity with strategy to support transformative initiatives that enhance learning, storytelling, and digital accessibility.
I’m committed to collaborating with forward-thinking individuals and organizations to drive meaningful change, amplify voices, and build a more connected, inclusive digital world.