Project Overview

During my internship with Canyon Entertainment Group, I supported the digital presence of Metus Lykos Debt Law Firm through social media management, content creation, digital marketing strategy, profile optimization, and website/UX assessment.

The project gave me hands-on experience working with a real client’s digital platforms while developing content and strategic recommendations designed to strengthen the firm’s online presence and communication.

Social Media Management & Profile Optimization

I was granted authorized administrative access to the firm’s Facebook and Instagram accounts, where I updated and optimized profile information and supported social media activities.

I also assessed the firm’s broader social media presence and developed recommendations related to platform optimization, content planning, publishing procedures, scheduling, and brand consistency across digital channels.

Content Strategy & Creation

I developed and submitted a range of digital content concepts and marketing materials for review during the internship. These included social media graphics, carousel concepts, short-form video/Reel concepts, campaign messaging, website and landing-page content, brochure content, and email marketing concepts.

The work explored different ways of adapting client messaging for multiple digital formats and audience touchpoints while maintaining consistency with the firm’s services and brand positioning.
For example, one campaign concept included proposed carousel, Reel/video, static-image, Story, infographic, and Facebook advertising formats.

Multi-Channel Campaign Development

I developed and submitted content concepts around topics including business debt, Consumer Proposals, Debt Settlement, bankruptcy alternatives, and financial challenges.

Content was adapted into different communication formats, including social media posts, carousels, short-form video concepts, brochures, email sequences, and web/landing-page content.
For example, the Consumer Proposal material was developed into proposed brochure, social-media carousel, email, and landing-page formats. The Debt Settlement work similarly included website, brochure, and social-media content concepts.

Published Social Media Content

As part of my internship work, one short-form Reel/video was published through the official Metus Lykos Debt Law Firm Facebook presence.

This provided practical experience taking digital content beyond the development stage into a live client social media environment and complemented my hands-on experience working with the firm’s social media accounts.

Published Content: Facebook Reel
Platform: Facebook
Client: Metus Lykos Debt Law Firm
https://www.facebook.com/reel/1079550777387839

Website & UX Support

I also assessed the Metus Lykos website homepage and developed general recommendations and wireframe ideas aimed at improving its digital presentation and user experience.

This work complemented the social media activities by considering how the firm’s website, content, branding, and social platforms could work together as part of a more consistent digital presence.

My Contribution

My contribution to the project included:
• Social media account administration and profile optimization
• Facebook and Instagram profile updates
• Social media strategy and platform assessment
• Content planning and campaign development
• Social media graphics and visual content
• Short-form video/Reel content
• Multi-format marketing content development
• Content and messaging development
• Website/UX assessment and recommendations
• Content scheduling and publishing recommendations
• Supporting content publishing within a live client environment

Outcome

The project provided hands-on experience supporting a real client’s digital presence across social media management, content development, digital marketing strategy, and website/UX assessment.

I gained practical experience working directly within business social media accounts, optimizing profile information, developing and submitting multi-channel content concepts, and supporting the transition of selected content from development to publication.
One Reel/video developed through the project was published on the firm’s official Facebook presence, while the other content and campaign materials were developed and submitted as internship deliverables.

Tools & Skills

Social Media Management • Facebook • Instagram • Profile Optimization • Digital Marketing • Content Strategy • Content Creation • Social Media Publishing • Short-Form Video • Graphic Design • Campaign Planning • Copywriting • Web Content • UX Assessment • Multi-Channel Communication • Digital Brand Support